Consumer Behaviour

by Maria Piacentini, Isabelle Szmigin, Dr Isabelle Szmigin

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research have an impact on today's marketing professionals.

The latest behavioral, psychological, and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing...

• Format: Paperback
• Language: English
• ISBN: 0198786239
• ISBN13: 9780198786238
• Release Date: June 2018
• Publisher: Oxford University Press
• Length: 528 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.8" x 7.4" x 9.6"