Consumer Behaviour 2e

by Martin M. Evans, Gordon R. Foxall, Ahmad Jamal

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470994657
• ISBN13: 9780470994658
• Release Date: June 2009
• Publisher: John Wiley & Sons
• Length: 578 Pages
• Weight: 3.05 lbs.
• Dimensions: 0.8" x 7.8" x 10.3"