Consumer Behaviour

by Zubin Sethna

Book Overview

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe,...

• Format: Paperback
• Language: English
• ISBN: 1529754054
• ISBN13: 9781529754056
• Release Date: May 2023
• Publisher: Sage Publications Ltd
• Length: 616 Pages
• Weight: 2.39 lbs.
• Dimensions: 1.2" x 7.4" x 9.7"