Consumer behaviour in an online shopping environment [Spanish]

by Miguel Ángel Gómez, Alejandro Molla, Carlota Lorenzo

The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment.... This description may be from another edition of this product.

• Format: Paperback
• Language: Spanish
• ISBN: 3639094921
• ISBN13: 9783639094923
• Release Date: November 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 536 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"