Consumer Behaviour and the Arts: A Marketing Perspective

by Franois Colbert, Alain D'Astous, François Colbert

Book Overview

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering...

• Format: Paperback
• Language: English
• ISBN: 0367207303
• ISBN13: 9780367207304
• Release Date: September 2021
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"