Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon R. Foxall

Book Overview

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138832391
• ISBN13: 9781138832398
• Release Date: November 2016
• Publisher: Routledge
• Length: 210 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"