Consumer Behaviour: A European Perspective

by Michael R. Solomon, Søren T. Askegaard, Gary J. Bamossy, et al.

Book Overview

Help your students adopt the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.

With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

• Format: Paperback
• Language: English
• ISBN: 1292245425
• ISBN13: 9781292245423
• Release Date: June 2019
• Publisher: Pearson
• Length: 648 Pages