Consumer Behavior

by William D. Wells and David Prensky

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

• Format: Hardcover
• Language: English
• ISBN: 0471596418
• ISBN13: 9780471596417
• Release Date: January 1996
• Publisher: Wiley
• Length: 592 Pages
• Weight: 2.85 lbs.
• Dimensions: 0.9" x 8.1" x 10.2"