Consumer Behavior

by Leon G. Schiffman and Leslie Lazar Kanuk

Book Overview

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131869604
• ISBN13: 9780131869608
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 561 Pages
• Weight: 3.10 lbs.
• Dimensions: 1.1" x 8.1" x 10.3"

Customer Reviews

Great Service

Product and service was great! Received item in great shape as written and received it right away. Will look for this seller again to buy fromn

No surprises

My purchase of this book was simple and there were no surprises. The condition of the book and the shipment of it were as promised.

Excellent standard textbook

I have used this textbook for 5 years for my marketing diploma students. The book has proved itself in South Africa and used by hundreds of students with success. My only wish is that the authors change the attiutude measurement section and add clearer examples.

it made me interested in consumer behavior

In first, I don't know exactly about consumer behavior. And now that I studied it for the spring term, I'm so interested in it.

Fickleness of Consumer Behavior Defined and Described

The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to illustrate certain learning points. Very readable.