Consumer Behavior

by Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

Based on a theory foundation, this text emphasizes application to real-life consumer and marketer decisions. It contains sixteen chapters that examine the psychological influences impacting consumer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844236748
• ISBN13: 9780844236742
• Release Date: January 1997
• Publisher: NTC Business Books
• Length: 641 Pages
• Weight: 3.00 lbs.

Customer Reviews

Consumer Behavior Textbook Review

The text was delivered promptly, much faster than expected, and was in perfect condition. There is zero highlighting or markings in the text and the cover was in perfect shape. Overall, extremely satisfied with this transaction.