Consumer Behavior

by Dawn Iacobucci and Ayalla Ruvio

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching...

• Format: Paperback
• Language: English
• ISBN: 1119912415
• ISBN13: 9781119912415
• Release Date: February 2023
• Publisher: Wiley
• Length: 368 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.7" x 7.9" x 9.8"