Consumer Behavior

by Frank Kardes, Thomas Cline, Maria Cronley, et al.

Book Overview

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538745401
• ISBN13: 9780538745406
• Release Date: January 2010
• Publisher: South Western Educational Publishing
• Length: 421 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 8.0" x 10.1"