Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

by Ravi Kumar

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions...

• Format: Paperback
• Language: English
• ISBN: 3656988587
• ISBN13: 9783656988588
• Release Date: August 2016
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.0" x 7.0" x 10.0"