Buyer Behavior in Marketing Strategy

by John A. Howard

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.

• Format: Hardcover
• Language: English
• ISBN: 0136690114
• ISBN13: 9780136690115
• Release Date: January 1994
• Publisher: Prentice Hall
• Length: 480 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.1" x 7.3" x 9.6"