Consumer Behavior

by Priya Raghubir, Morris B. Holbrook, Arch G. Woodside, et al.

In this book, the authors describe, dissect, and discourse about Consumer Behavior--human behavior in the world of goods. About how we make our product choices and then weave them into the tapestry of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0979133602
• ISBN13: 9780979133602
• Release Date: January 2007
• Publisher: Ingram
• Length: 792 Pages
• Weight: 4.10 lbs.
• Dimensions: 1.2" x 6.9" x 12.7"