Consumer Behavior for Dummies

by Laura Lake

Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how...

• Format: Paperback
• Language: English
• ISBN: 0470449837
• ISBN13: 9780470449837
• Release Date: May 2009
• Publisher: For Dummies
• Length: 362 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.9" x 7.3" x 9.2"