Consumer Behavior: Building Marketing Strategy [With CDROM]

by David L. Mothersbaugh, Delbert I. Hawkins, Roger J. Best, et al.

Book Overview

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077645553
• ISBN13: 9780077645557
• Release Date: February 2012
• Publisher: Irwin/McGraw-Hill
• Length: 772 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.1" x 7.9" x 10.3"