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Hardcover Consumer Behavior: Building Marketing Strategy [With CDROM] Book

ISBN: 0077645553

ISBN13: 9780077645557

Consumer Behavior: Building Marketing Strategy [With CDROM]

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Format: Hardcover

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Book Overview

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changesin internet, mobile and... This description may be from another edition of this product.

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