Consumer Behavior and Managerial Decision Making

by Frank R. Kardes

Book Overview

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0321001990
• ISBN13: 9780321001993
• Release Date: January 1998
• Publisher: Prentice Hall
• Length: 505 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.0" x 7.5" x 9.4"