Consumer Behavior and Managerial Decision Making

by Frank R. Kardes

Book Overview

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8120322215
• ISBN13: 9788120322219
• Release Date: January 2001
• Publisher: Prentice Hall
• Weight: 1.73 lbs.
• Dimensions: 1.0" x 0.9" x 9.5"