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Consumer Behavior and Insights
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Consumer Behavior and Insights 0190857161 Book Cover

Consumer Behavior and Insights

by , ,
Edition Description

Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest...

Edition Details
Format:Loose Leaf
Language:English
ISBN:0190857161
Format: Loose Leaf
Condition:
$
165.50
27 Available
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