Consumer Behavior and Insights

by Isabelle Szmigin, Maria Piacentini, Diane Phillips

Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn...

• Format: Loose Leaf
• Language: English
• ISBN: 0190857161
• ISBN13: 9780190857165
• Release Date: February 2021
• Publisher: Oxford University Press
• Length: 576 Pages
• Weight: 2.20 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"