Consumer Behavior and Insights

by Diane M Phillips

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and...

• Format: Paperback
• Language: English
• ISBN: 0190857137
• ISBN13: 9780190857134
• Release Date: February 2021
• Publisher: Oxford University Press
• Length: 576 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.0" x 7.9" x 9.9"