Consumer Behavior: A Framework

by John C. Mowen

The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130169722
• ISBN13: 9780130169723
• Release Date: July 2000
• Publisher: Prentice Hall
• Length: 350 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"