Consumer Attitude Towards Private Label Brands

by Deepti Gupta

In the light of scarcity of previous empirical research on consumer attitude, the present study gains greater importance to fill the gap in studying three dimensions i.e. consumer price perception, reputation dimension, deal proneness dimension which influence the attitude of consumers primarily in the Indian apparel industry. Determining the attitude of consumers towards PLBs in comparison to other brands has become an increasingly important part...

• Format: Paperback
• Language: English
• ISBN: 350902009X
• ISBN13: 9783509020090
• Release Date: October 2022
• Publisher: Faculty of Commerce Banaras Hindu University
• Length: 262 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"