Consultative Budgeting

by Mack Hanan

Written by the author of Consultative Selling and Key Account Selling, this book shows managers how to: fit their project to a top strategic priority; position themselves as partner to top management; think like a money manager, not an operational manager; apply the author's format, the profit improvement proposal, to their budget presentations; manage like an outsourcer to reduce costs; and follow a seven-step project management process to make sure...

• Format: Hardcover
• Language: English
• ISBN: 0814402577
• ISBN13: 9780814402573
• Release Date: January 1994
• Publisher: Amacom
• Length: 160 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"

Customer Reviews

Intelligent and clear

Mack Hanan is one of the mose clear thinking, practical business writiers working today.  About every two years or so, he writes a book for the American Management Association. Consultative Budgeting is the follow-up to his best seller Consultative Selling(tm).  Personally, I find this book much more powerful and useful for marketing, because it gives you very solid approaches to getting funding for your marketing programs.  Almost totally flufless, and highly quantitative and specific.