Consultant - Market Yourself: Raise Your Profile and Attract New Business

By Robert Gentle

Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them. This book will teach consultants to solve that most pressing of problems: how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punchy format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, establishing a media presence, lecturing, writing books and research reports, issuing a newsletter and advertising. Full of tried-and-tested ideas and techniques, this is essential reading for any consultant, whether aspiring or established. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 074943693X
• ISBN13: 9780749436933
• Release Date: January 2002
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"

Customer Reviews

Easy to read guide book for would-be consultants

This book aims to help would-be consultants build a market profile that attracts notice and ensures continued success. In fact this is an easy to read guide book for would-be consultants. Robert Gentle offers hints about getting into the media (without spending a fortune), writing research documents, newsletters, hitting the lecture circuit, producing effective advertising and trade exhibitions-all tools and methods for improving...