Construction Marketing: Strategies for Success

by Richard Pettinger

This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses...

• Format: Paperback
• Language: English
• ISBN: 0333692780
• ISBN13: 9780333692783
• Release Date: May 1998
• Publisher: MacMillan
• Length: 264 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"