Constructing the Child Viewer: A History of the American Discourse on Television and Children, 1950-1980

by Carmen Luke

Beginning from a poststructuralist position, Constructing the Child Viewer examines three decades of U.S. research on television and children. The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate...

• Format: Hardcover
• Language: English
• ISBN: 0275935167
• ISBN13: 9780275935160
• Release Date: December 1990
• Publisher: Praeger
• Length: 344 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"