Connecting with the New Healthcare Consumer: Defining Your Strategy

by David Nash, Barbara Bozarth, Mary Pat Manfredi, et al.

Consumers are positioned more ever to assume proactive, decision-making roles in healthcare. They are taking more control, as evidenced by self-care, advances in information technology, and the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0834220040
• ISBN13: 9780834220041
• Release Date: March 2001
• Publisher: Jones & Bartlett Publishers
• Length: 544 Pages
• Weight: 2.03 lbs.
• Dimensions: 1.3" x 6.0" x 9.5"