Connecting Virtual World Perception to Real World Consumption

by Huan Chen

Product placement, the intentional, paid inclusion of product, service, brand or/and brand identifier into media content, has gained popularity since the 1980s and is considered an effective marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363937407X
• ISBN13: 9783639374070
• Release Date: July 2011
• Publisher: VDM Verlag
• Length: 192 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"