Connecting Online: Creating a Successful Image on the Internet

by Emily N. Avila and Gregory R. Sherwin

Offers ideas, suggestions, and examples on ways corporations can use the Internet as a public relations tool. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 155571403X
• ISBN13: 9781555714031
• Release Date: January 1998
• Publisher: PSI Research
• Length: 450 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.1" x 7.5" x 10.0"

Customer Reviews

Comprehensive and Useful Guide

Connecting Online is a fascinating text that explores two worlds--the Internet with its many tentacles and the public relations industry--and how to merge them with powerful results. Sherwin and Avila start off with a well-written explanation of the Internet-not just the World Wide Web, but also ftp, e-mail, Usenet, Internet etiquette. In short, all the various pieces that fit under the umbrella of the Internet. They also explore the public relations world if briefer than they did with the Internet--releases, media relations, crisis communication. Having accomplished the groundwork, they set out on their main objective--explaining how to have effective public relations online.They demonstrate a variety of interesting, if not necessarily the most innovative techniques. Examples abound, including finding the right consultants, costs, hardware, software, and utilizing websites for maximum advantage. In this, Connecting Online is none too dissimilar to Michael Levine's Guerrilla PR: Wired, which also covers using the Internet as the means to attain public relations objectives.Drawing upon their experiences in both the Web and in the public relations industry, Sherwin and Avila provide several valuable pieces of advice. What makes this text even further stand out is the style in which it is written. Deft uses of humor in the technical explanations assure that even those with a layman's grasp of the terminology and technology will have little difficulty in understanding, grasping, and using Sherwin's and Avila's methods and advice.

An informative, comprehensive, "user friendly" guide.

In Connecting Online: Creating A Successful Image On The Internet, Gregory Sherwin and Emily Avila draw upon their extensive expertise and experience in clearly and definitively explaining the history, demographics, features and benefits of the Internet; show how to utilize email, the World Wide Web, Usenet, FTP, and other Internet tools; explain Internet etiquette, press release, crisis communications, security, and other public relations essentials, reveal how Web pages work and provide some strategies to research, build, maintain, and keep websites current. Connecting Online also covers issues such as costs, hardware, software, hiring consultants, and obtaining proper technical support for establishing and maintaining a website or an Internet presence. Connecting Online is an ideal, informative, comprehensive "user friendly", and highly recommended guide for learning all of the aspects of establishing a an effective online public relations strategy.

A terrific introduction and "how to" guide!

Connecting Online: Creating A Successful Image On The Internet explains why it is essential to establish a solid image and a communicative environment with specific Internet audiences. Authors Gregory Sherwin and Emily Avila have collaborated to created a guidebook that will help the most novice of computer users to get up and running with image building strategies, even when they have had no prior experience with, or training in, public relations. Connecting Online covers the history, demographics, features and benefits of the Internet; how to effectively use email, the Web, Usenet, FTP, and other Internet tools; Internet etiquette, press releases, crisis communications, security, and public relations essentials; how Web pages work including strategies to research, build, maintain, and keep them current; costs, hardware, software, the hiring of consultants; the technical support required to establish and maintain a website or an Internet presence; and much, much more. Connecting Online is "must" reading for those new to Internet communications and public relations and a handy reference for anyone needing a refresher in the art and craft of building a successful and profitable Internet presence.

I loved it!

This book was exactly what I was looking for. Although, I am not sure I agree that my business isn't ready to jump into online sales... the significance of applying public relations techniques and solid, thought-out strategies online is certainly important to me at this point in my business' life. Connecting Online provided the answers I was looking for on the relationship between the Web and maintaining my company's overall image. The book also offers some great information, data, and step-by-step procedures. Although I wasn't looking for a site management book, this book covered new territory that will certainly help my communications with our Web team...all on terms I understood. In fact, the humor in this book made the most technical areas quite fun!!! What can I say, I just got done reading it and I highly recommend it! What a great read!

Top-notch Web site adds value to Connecting Online

The authors of Connecting Online have chosen to supplement the book with a companion Web site of the same name, which includes a wealth of information for PR people who want to use the Internet to its full advantage. This site contains updated links, organized by chapter, to all of the Web sites mentioned in the book. Connecting Online is the best resource I have seen for online PR professionals.