Connected Marketing

by Justin Kirby

Book Overview

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin...

• Format: Paperback
• Language: English
• ISBN: 075066634X
• ISBN13: 9780750666343
• Release Date: November 2005
• Publisher: Routledge
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.2"