Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy

by David S. Williams

Book Overview

Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today's marketers can leverage advances in technology to create successful customer-centric business strategies." --Ted Ward, VP of Marketing, GEICO "A must-read for...

• Format: Hardcover
• Language: English
• ISBN: 1118835808
• ISBN13: 9781118835807
• Release Date: March 2014
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.1" x 9.4"