Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

by Ron Person, Cristopher Nash, Lars Birkholm Petersen, et al.

Book Overview

Connect and engage across channels with the new customers

Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance...

• Format: Hardcover
• Language: English
• ISBN: 111896361X
• ISBN13: 9781118963616
• Release Date: September 2014
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"