Conjoint Measurement: Methods and Applications

by Anders Gustafsson, A. Hermann, Frank Huber

Book Overview

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory),...

• Format: Paperback
• Language: English
• ISBN: 3642090567
• ISBN13: 9783642090561
• Release Date: October 2010
• Publisher: Springer
• Length: 373 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"