Confessions of the Pricing Man: How Price Affects Everything

by Hermann Simon

Book Overview

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the...

• Format: Paperback
• Language: English
• ISBN: 3319203991
• ISBN13: 9783319203997
• Release Date: October 2015
• Publisher: Copernicus Books
• Length: 221 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.4" x 6.2" x 9.3"