Conducting Research Surveys Via E-mail and the Web

by Matthias Schonlau, Marc N. Elliott, Ronald D. Fricker Jr.

Book Overview

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys,...

• Format: Paperback
• Language: English
• ISBN: 0833031104
• ISBN13: 9780833031105
• Release Date: March 2002
• Publisher: RAND Corporation
• Length: 112 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.0" x 8.8"