Conducting Online Surveys

by Lois A. Ritter and Valerie M. Sue

Book Overview

Conducting Online Surveys

This book is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for...

• Format: Paperback
• Language: English
• ISBN: 1412992257
• ISBN13: 9781412992251
• Release Date: November 2011
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"