Conducting Market Research for International Business

by John Riesenberger, S. Tamer Çavuşgil, Gary Knight

Book Overview

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

• Format: Paperback
• Language: English
• ISBN: 1606490257
• ISBN13: 9781606490259
• Release Date: February 2009
• Publisher: Business Expert Press
• Length: 120 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"