Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships

by Harvard Business School Press and Frank V. Cespedes

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

• Format: Hardcover
• Language: English
• ISBN: 0875844448
• ISBN13: 9780875844442
• Release Date: October 1995
• Publisher: Harvard Business Review Press
• Length: 307 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"

Customer Reviews

Practical and insightful guide to the marketing process

As a consultant in the area of strategic marketing, I regularly recommend this book to my clients. It is readable and unlike many business books, free of excessive jargon and simplified formulas for success (which rarely work). Dr. Cespedes presents an analytic approach to considering the entirety of the customer experience with an organization's marketing efforts.