Concise Encyclopedia of Professional Services Marketing

by Robert E. Stevens, Kenneth E. Clow, David L. Loudon

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking...

• Format: Hardcover
• Language: English
• ISBN: 0789036908
• ISBN13: 9780789036902
• Release Date: December 2008
• Publisher: Routledge
• Length: 182 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"