Concepts in Strategic Management and Business Policy

by J. David Hunger and Thomas L. Wheelen

Book Overview

For Strategic Management and Business Policy courses. Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change,...

• Format: Paperback
• Language: English
• ISBN: 0133126129
• ISBN13: 9780133126129
• Release Date: January 2014
• Publisher: Pearson
• Length: 400 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.3" x 8.0" x 9.9"

Customer Reviews

strategic management book

everything was great except my book doesn't have the case studies like the other students have in their book . my book is half the size. but its ok im getting by with my light weight book :)

Arrived quickly and in great condition.

Ordered two used college textbooks from this seller - both of them arrived quickly and in great condition.

Nice

THe decsription was accurate about the book as I found it to be in the manner described. Overall it was a nice buy but there was a little delay in the shipping and delivery.

Text Book

This was a text book assigned to a class in graduate school. I found it informative with how companies develop strategic plans, and how these plans may change. When writing case studies, this book provided me with much insight on how business, boardrooms, senior management, and all company employees contribute their part to operating a successful company.

See your business as an integrated whole

I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.This was the most valuable book I read in college.