Concept Research in Food Product Design and Development

by Howard R. Moskowitz, Matthias Silcher, Sebastiano Porretta

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There...

• Format: Hardcover
• Language: English
• ISBN: 0813824249
• ISBN13: 9780813824246
• Release Date: February 2005
• Publisher: Wiley-Blackwell
• Length: 610 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.8" x 7.2" x 10.3"