Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

by Rhonda Phillips

Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development. Adapting the idea of concept marketing, these communities have found a niche or specialty to create community recognition and serve as a basis for garnering external investment, tourism, and...

• Format: Hardcover
• Language: English
• ISBN: 1588292533
• ISBN13: 9780275967987
• Release Date: May 2002
• Publisher: Praeger
• Length: 184 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.7" x 6.1" x 9.5"