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Paperback Concept Generation for Design Creativity: A Systematized Theory and Methodology Book

ISBN: 1447158644

ISBN13: 9781447158646

Concept Generation for Design Creativity: A Systematized Theory and Methodology

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Format: Paperback

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Book Overview

The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process-a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind-are necessary to establish its...

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