Computational Advertising: Market and Technologies for Internet Commercial Monetization

by Peng Liu and Chao Wang

Book Overview

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the...

• Format: Paperback
• Language: English
• ISBN: 1032241403
• ISBN13: 9781032241401
• Release Date: December 2021
• Publisher: CRC Press
• Length: 442 Pages
• Weight: 1.68 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"