The Socially Savvy Advisor: Compliant Social Media for the Financial Industry

by Jennifer Openshaw

Book Overview

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics...

• Format: Hardcover
• Language: English
• ISBN: 1118959078
• ISBN13: 9781118959077
• Release Date: December 2014
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.2" x 6.2" x 9.3"