The Complete Idiot's Guide to Marketing Online

by Bill Eager and Cathy McCall

Author Bill Eager shows you how to use valuable data to serve your firm AND your customer. He shares secrets for using e-mail, newsgroups and forums to get your message. Learn how to discover the latest demographics of the online world, and how to effectively tie real world marketing into your online efforts. You receive: no-nonsense discussion of the steps to create, place and measure the success of your online marketing, simple explanation of the...

• Format: Paperback
• Language: English
• ISBN: 078972037X
• ISBN13: 9780789720375
• Release Date: August 1999
• Publisher: Que
• Length: 297 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"

Customer Reviews

I love this book

I love this book... but i did write it. Still lots of great information for people doing online marketing. bill eager

Great statistics, website resources and basic insights

I often forget the importance of keeping up with my website marketing reading offline. This book gave me resources that no other book has provided me, and statistics I've needed in recent months. Stresses importance of offline and online marketing coordination.