Complete 21st Century Travel Marketing Handbook, the (Trade)

by Bob Dickinson and Andy M. Vladimir

For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131133144
• ISBN13: 9780131133143
• Release Date: January 1814
• Publisher: Prentice Hall
• Length: 356 Pages
• Weight: 1.93 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"

Customer Reviews

doctor cruise

This outstanding book should be read by anyone who is interested in travel,tourism and hospitality marketing.The nine sections of the book contain 64 articles written by a leader of some aspect of the industry(e.g. Cruise Line CEO's).Insight is provided on the marketing utizied by the various components in the industry as well as future trends. The book is easy reading and provdes interesting, needed and important information. This book is a must read both for practitioners and members of the academic community..