Competitor Targeting: A Strategic Approach to Winnind the Battle for Market Share

by Ian H. Gordon

Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase...

• Format: Hardcover
• Language: English
• ISBN: 0471644102
• ISBN13: 9780471644101
• Release Date: November 2001
• Publisher: John Wiley & Sons
• Length: 320 Pages
• Weight: 1.51 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"