Competitor Intelligence: How to Get It; How to Use It

by Leonard M. Fuld and Leonard M. Flud

Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

• Format: Hardcover
• Language: English
• ISBN: 0471809675
• ISBN13: 9780471809678
• Release Date: May 1985
• Publisher: Wiley
• Length: 479 Pages
• Weight: 1.98 lbs.
• Dimensions: 1.5" x 6.6" x 9.5"